No Fakes

The Scheme is established in 1998. The issuing bodies of the "No Fakes" Pledge Scheme are the Hong Kong & Kowloon Electrical Appliances Merchants' Association Limited, the Hong Kong Coalition for Intellectual Property Rights of the Federation of Hong Kong Industries, the Hongkong General Chamber of Pharmacy Limited, the Hong Kong Jewellers' & Goldsmiths’ Association, the Hong Kong Record Merchants Association Ltd., the Hong Kong Retail Management Association, the Chamber of Hong Kong Computer Industry, and The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association. The "No Fakes" Pledge not only aims to promote a sense of pride among traders who do not deal in counterfeit and pirated goods; it also aims to enhance awareness of intellectual property protection among retailers and consumers alike.

The "No Fakes" Pledge campaign encourages participating retail merchants to set a good example by pledging not to sell or distribut e counterfeit or pirated products, thus establishing and upholding honest and trustworthy trading practices. With the help of strong marketing and growing participation, this campaign, will further distinguish honest and reliable retail merchants, thereby gaining the confidence and trust of consumers.

List of Participating Retailers in 2011